What is kewpie mayo?
Kewpie mayo
Japanese mayonnaise made with egg yolks only and rice vinegar, richer and tangier than American mayo.
What it tastes like
Extra creamy, eggy and tangy with a savory kick, noticeably richer than the mayo most Americans grew up with.
Where you’ll see it
In spicy mayo on sushi rolls, on okonomiyaki, sandos, fried chicken and egg salad; Kewpie is the classic brand.